As a new member, it is hard to break through in a group where certain members are posting new discussions extremely frequently, so it is better to go with a group that has less competition. If this is the case, I tend to leave the group and keep a note to circle back later. Does One Person Post All the Discussions? Once you join a group (or if an open group, when you look at the main discussions page) look to see if one or two members are monopolizing the conversations/discussions.If you have a very targeted LinkedIn network, this number is a good indication if the group is on target for you. How Many of the Group Members Are in Your Network? The green text at the bottom of each search result will give you the number of the group members that are also members of your LinkedIn network (in the form of connections).If in a 30 day period there were only 9 discussions and the group has 12,345 members – it would not be a group that I would join immediately as it seems pretty inactive. If the activity level is not present, you need to go to the next check which would be the number of discussions posted per month (this will be found at the same place below the group description). Check the Number of New Discussions Created.
My favorites are “Very Active”, but “Active” is good as well. Below the group description, there is a grey line of text that will tell you about the activity level of the group. It is always better to be in an active group. Make sure that this matches the type of content that you would like to use to engage and the audience is suitable. The description, which appears under the title of the group on the results page, should give you a good idea about who the group is targeted to and what types of discussions are fine to be posted. While it may turn up less results than a general search, it will be extremely targeted and you may just find a gem. If you put your search between quotes, you will see the ONLY groups with this phrase in their description. For example, skip just using “hospitality” and go for “hotel managers florida”. Think about who your exact target market is, and then use that as your search criteria.
:max_bytes(150000):strip_icc()/what-are-linkedin-groups-4587381-1-5c6c5da846e0fb0001a0fe6b.jpg "manage linkedin groups")
My suggestion is to first go uber niche with your search and get specific. It is tempting when first searching the GROUPS section of LinkedIn to go for terms like “ceo” or “hospitality”. Here are my 10 criteria for choosing the perfect LinkedIn Groups for your business: But slow and steady wins the race – stay patient and you will receive. As many require a group manager to “OK” your request, it can delay you joining groups at a fast past. Also, you are allowed to join a maximum of 50 groups on LinkedIn. You are always able to leave groups that are a poor fit and try out new ones that can be more suitable. So the groups that you choose you will not be saddled with to the end of days. One thing to keep in mind before we begin: it is extremely easy to join and leave LinkedIn groups.
#Manage linkedin groups how to#
How to choose the perfect LinkedIn Groups to market your business!Īs I’m asked this question again and again, I thought I would take a moment and give you 10 criteria on how to choose and join the right groups to support your online marketing efforts using LinkedIn. What I have never discussed is arguably one of the most important factors: I’ve discussed the power of using these groups to get your message in front of an audience of thousands, how to create your own custom group and even how to get the most out of the administration panel of your group page. Before I have written about the power of LinkedIn and one of its most popular features: LinkedIn Groups.
0 kommentar(er)
